For this project in the product industry, our focus was on art direction consultancy for the creation of custom environments. We understand how crucial the setting is in elevating a product, turning it into the true protagonist of the scene. The right environment isn’t just a backdrop — it’s a powerful communication tool that can define how a product is perceived and, ultimately, how it performs on the market. Even the most remarkable product can be overlooked if placed in the wrong context.

Working in 3D and virtual environments allows us to craft original, one-of-a-kind scenes tailored to the identity of each product. Thanks to our expertise in art direction, we enrich every image with refined cultural references and draw innovative ideas from even the simplest product photo.

For Mexican Set, we designed a series of visualizations where the product is placed within settings inspired by the iconic style of architect Luis Barragán. We believe these vibrant, characterful environments are the perfect match for this range of outdoor products, enhancing their presence and expressive potential.